Diwali Festival Celebration in India

In the midst of today's busy lifestyle, Diwali gives an opportunity to pause and be grateful for what we have, to make special memories with family and friends, to laugh and enjoy what life offers us. Though the festival of Diwali has undergone some changes, in due course of time, yet it has continued to be celebrated since the time immemorial. Every year, the festive season of Diwali comes back with all the excitement and merriment.

Diwali literally means rows of diyas (clay lamps). It also marks the beginning of the Hindu New Year and Lord Ganesha is worshiped. It is considered a positive time for shopping, starting new ventures, business deals and house warming. On this day, doorways are lit up and decorated with Rangoli or traditional patterns to welcome the goddess of wealth, Lakshmi. The festival is a symbolic representation of the lifting of spiritual darkness.

The celebration of the Diwali festival stretches for five days. All the days except Diwali are named using the designation in the Indian calendar. A lunar half-month is 15 days. Diwali as a new-moon day marks the last day of a 15-day period. All the five days are as under:

Dhanteras: Dhan means "wealth" and Teras means "13th day". Thus, as the name implies, this day falls on the 13th day of the second half of the lunar month. It is an auspicious day for shopping of gold & Silver Ornaments, Idols & Coins and god yantras.

Naraka Chaturdasi: Chaturdasi is the fourteenth day on which demon Narakasura was killed. It signifies the victory of good over evil and light over darkness. This day is also called as Choti Diwali.

Diwali: The actual day of Diwali, is celebrated on the third day of the festival, when the moon completely wanes and total darkness sets in the night sky. Laxmi puja occurs on this third day. Deity Laxmi the goddess of wealth and prosperity is welcomed by offering traditional pujas. The business community places their accounting books in front of the Laxmi deity and offers puja for the well being of the business.

Govardhan puja: The Forth day is Govardhan Puja or also called Annakut, is celebrated as the day Krishna defeated Indra. For Annakut a mountain of food is decorated symbolizing Govardhan Mountain lifted by Lord Krishna. Govardhan puja, which is a significant event in the villages. People worship the holy cows by smearing vermilion and sandal wood paste on its forehead and offers special prayers for the well being of cows.

Bhai dooj: The fifth day, the last day of Diwali is marked by Bhai dooj. The sisters offer prayers for the general well being of their brothers. Gifts are exchanged expressing brotherly feelings of love and affection.

People wake up at the crack of dawn to conduct the customary pujas. Dressed in brilliant silks and glittering gold jewelry families gather and light crackers to usher in the great evening. After a session of bursting crackers, its time to visit friends and relatives. Armed with sweets and savories people meet their near and dear ones.

Diwali is such a wonderful festival, a time of giving and sharing, a time to catch up with people, in other words its time to catch up with the little joys that we keep overlooking for the remaining part of the year.

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Business Opportunities With Rangoli

Since time immemorial rangoli art is into existence and the tradition is still alive whilst welcoming innovations with the rotating wheel of time. During the early times only rice powder was used to fill the rangoli design restricted to few geometric patterns and dotted figures. However, now the concept has changed and restrictions to figures and designs have now crossed the boundaries with vivid imaginations, creative expression and artistic exploration. The biggest change experienced by this traditional art form is the transformation of a homely art to a lucrative business opportunity.

With growing opportunities to run a profitable business, it has become easier to infuse the culture, tradition and history of rangoli into the hearts and minds of young generation across the globe. There are people who take rangoli classes and impart training on how to make, where to make, what to make and of course what materials to use for a beautiful rangoli. There are training sessions, workshops, leisure learning programs and even regular classes for different age groups who wish to learn this art of making rangoli.

Then there are art and history museums, where a rangoli artist can display his or her work. There are endless options to display when it comes to creating masterpieces with this art form. Starting from the old traditional forms to the contemporary art forms, there are many options. There is even a possibility to display a complete research or study on this art form and the varied types into existence. Another business option with a variety of rangoli patterns is to create masterpieces and send them in the marketplace. In the present day buying readymade is the latest trend used for decorative purpose. Some popular forms include acrylic rangoli, glass rangoli, wooden rangoli, lighting rangoli, battery-operated rangoli, plastic rangoli, metallic rangoli, floating rangoli, rangoli sticker and rangoli stencil. These do not deliver the calmness of the traditional art form but certainly fulfills the purpose of adorning the threshold of the house and welcome good luck and prosperity. People nowadays spend money to fulfill the purpose rather than shedding some time to make it on their own. For artists and sellers this becomes a good source of earning.

Last but not the least, rangoli stockphotos, rangoli illustrations and rangoli images are another way of entering into a profitable business. This surely is not the art of work actual rangoli artists but those working on photoshop, corel and other similar graphic software can create beautiful rangoli designs and sell them on the web world. The web world is a big marketplace for selling such images and pictures. There is a possibility to compile a complete portfolio and sell stockphotos and illustrations categories for varied occasions.

Like the design and color combination, you can go wild with the business opportunity as well. You'll surely find several ways to earn out of this art form and make your life calming and soothing just like the actual impact of rangoli.

Rangoli is an ancient Indian tradition that has now become a rewarding business opportunity.

Jennie Kakkad is an inspiring writer who beholds about 5 years of content writing experience. She strives to provide articles and blogs that satisfy your desire and accomplish your purpose. Her process of delivering a credible output involves various stages like research, understanding, judgment, analysis, and creation.